How AI Is Changing the Home Improvement Industry | Kaleb Walden

Discover how AI is transforming the home improvement industry with Kaleb Walden, National Director of Sales for the home improvement vertical at Kyma Infostructures, on the Profits for Sanity podcast with Dominic Caminata of Grosso University. With 20 years of experience building high-performing sales organizations, Kaleb shares how home improvement contractors can use artificial intelligence, business automation, and data-driven systems to increase efficiency, improve sales performance, and build more profitable businesses. In this episode, we explore Mila, Kyma Infostructure's proprietary AI and business operating system, designed to connect company data, streamline workflows, and give everyone from business owners to sales representatives access to actionable insights. You'll also learn why AI visibility and Generative Engine Optimization (GEO) are becoming increasingly important for home improvement companies looking to attract qualified leads, strengthen their online reputation, and stay competitive as customer search behavior evolves. Whether you run a roofing company, window and door business, kitchen and bath remodeling company, or another home improvement business, this conversation offers practical insights into building systems that support sustainable growth. 🎯 WHAT YOU'LL LEARN How to build a sales-driven organization from the top down. Why systems, processes, and accountability are essential to profitability. How AI can connect fragmented business software and company data. How AI can support sales coaching, call analysis, goal tracking, and performance management. How one business reported a 10% increase in volume and a 30% reduction in overall marketing costs after implementing an integrated system. Why tracking sales KPIs beyond closing rates can reveal hidden revenue opportunities. How to improve your company's AI visibility through online reviews, YouTube content, and organic marketing. What Generative Engine Optimization (GEO) means for home improvement contractors. How to prepare your business for the next wave of AI-driven change. How custom AI systems can help teams work more efficiently without simply replacing human employees. 🚀 ABOUT THE GUEST Kaleb Walden is the National Director of Sales for the home improvement vertical at Kyma Infostructures. Drawing on decades of industry experience, he works at the intersection of home improvement operations, sales leadership, technology, and AI-powered business systems. 📞 TAKE YOUR SALES PERFORMANCE TO THE NEXT LEVEL Explore Grosso University's Sales Academy Masterclass, a virtual sales training program designed to help home improvement sales professionals sharpen their skills and close more business. 💬 JOIN THE CONVERSATION How is your company using AI today? Are you tracking the KPIs that drive profitability, or are fragmented systems making it difficult to see the full picture? Leave a comment, share this episode with another home improvement business owner, and subscribe for more sales training, leadership insights, and strategies to grow a more profitable home improvement company. 🎓 Learn More from Grosso University 🌐 Website: grossouniversity.com 📞 Phone: (888) 476-7768 🎯 Sales Academy Masterclass https://www.grossouniversity.com/sale... 📘 FREE Grosso University Closer's Guide https://pages.grossouniversity.com/le... 📖 Learn How We Build Sales Warriors https://simplebooklet.com/copyofgross... 📲 Connect With Grosso University LinkedIn   / grosso-university   Facebook   / grossouniversity   Instagram   / grosso_university   TikTok   / grosso.university   Want to Learn How We Build Sales Warriors? Check Out Our All-New Grosso University Brochure: https://simplebooklet.com/copyofgross... 00:00 Intro: AI and the Future of Home Improvement 03:39 Caleb Walden's Journey in Home Improvement Sales 07:16 Lessons from Managing a Large Sales Organization 08:39 Why AI Is Disrupting Home Improvement 10:36 Meet Mila: AI Built for Business Operations 14:09 Giving Every Employee an AI Assistant 19:18 Building One Connected Business Operating System 28:19 AI Visibility and the Future of Online Discovery 29:56 What Is Generative Engine Optimization (GEO)? 32:07 Building Trust Through Content and Online Reviews 34:02 AI Business Case Study: Growth and Cost Reduction 47:29 Finding Hidden Revenue Leaks in Sales and Marketing 49:36 How AI May Change the Industry Over the Next 3–5 Years 51:11 Preparing Your Team to Work With AI 59:12 Matching Sales Representatives to the Right Leads 01:01:33 Building Strategic Partnerships in Home Improvement 01:05:34 How to Learn More About Kima Infrastructures Engine Optimization, GEO, AI visibility, contractor SEO, home improvement leads, sales KPIs, sales coaching, one call close, Kima Infrastructures, Caleb Walden, Mila AI,