How AI Is Changing Book Sales in 2026 | Thomas Umstattd Jr. of Novel Marketing

How is AI changing book sales, and what does it mean for authors in 2026? We're excited to welcome back Thomas Umstattd Jr., founder of Author Media, host of the Novel Marketing Podcast, and creator of the Novel Marketing Conference. Thomas joins us to discuss how AI is reshaping publishing, changing reader behavior, and creating new challenges and opportunities for authors. We explore why traditional nonfiction books are facing competition from AI, what's happening in the fiction market, and why some genres are growing while others are struggling. Thomas also shares his perspective on book discoverability, the importance of writing for a specific reader, and why even a great book can struggle to sell without the right marketing strategy. If you're an author trying to understand where publishing is headed and how to reach more readers, this conversation offers a fresh perspective on what is changing and what still matters when it comes to selling books. Connect with Thomas Umstattd Jr.: Novel Marketing Podcast: https://podcasts.apple.com/us/podcast... Author Media: https://authormedia.com ==================== 🌐 Stay Connected: 📍 Learn more: https://getshelflife.com/category/new... 🌍 Website: www.getshelflife.com 📸 Instagram:   / storiesofalifelived   📘 Facebook:   / alexander.strathdee   💼 LinkedIn:   / alexander-strathdee   ✉️ Email: alex@getshelflife.com ==================== 🚀 Don't miss future episodes packed with book marketing tips. 👍 Like this video ✅ Subscribe to the channel 🔔 Tap the bell so you never miss a new episode.