Demand Generation in Life Sciences with AI: From Strategy to Execution | Full Webinar

Life science products rarely sell themselves. Here's how to build a systematic demand generation process, and how AI makes executing it faster. In this webinar, Dr. Stefanie Rösel (Life Science Marketing Consulting) and Max Sieg (Co-founder, Caidera) show how life science companies can move beyond "we need more leads, more cold calls, more LinkedIn" and build a reliable pipeline instead. Stefanie covers: → Why life science marketing is hard: complex products, long decision cycles, multiple stakeholders → What demand generation really means: identifying the right customers, building relationships, and developing them toward a buying decision → The building blocks: strategy, target customers, positioning & value proposition, lead qualification, content, and campaigns → Why you should work backwards from your revenue target to your pipeline needs → Why content must follow the customer journey, and why pitching too early rarely works Max covers: → How AI turns strategy into campaign execution, from briefing to planning, content creation, compliance review, and publication → Why AI content is only as good as the context behind it (and how to avoid generic "AI slop") → A live demo of building a complete campaign in Caidera → Q&A: marketing vs. sales funnel, and which decisions should always stay with humans Who it's for: marketing, sales, and business leaders in life sciences, from startups to SMEs. 📅 Free 30-minute follow-up call: want to discuss demand generation for your company? Get in touch with Stefanie or Max via the links below. Chapters: 0:00 Stream starting 3:00 Welcome & introductions 3:45 Sound familiar? "We need more leads" 5:20 Why life science marketing is so challenging 8:10 What demand generation means 11:20 The building blocks of demand generation 13:05 Strategy: from revenue target to pipeline 14:40 Choosing the right target customers 15:35 Positioning & value proposition 19:50 The lead development process 22:50 Content along the customer journey 24:45 Campaigns & KPIs 27:05 AI for campaign execution 30:00 One connected process: briefing to publication 33:10 The AI campaign briefing 37:25 Creating personalized content at scale 39:35 AI compliance & quality review 42:05 Live demo: building a campaign with AI 48:30 Customer examples 50:30 Key takeaways 52:20 Q&A: marketing funnel vs. sales funnel 54:00 Q&A: what should stay under human control? Speakers: Dr. Stefanie Rösel, Life Science Marketing Consulting: https://www.roesel-marketing.de Max Sieg, Co-founder, Caidera About Caidera: Caidera is an AI-powered marketing compliance platform for life sciences, from campaign briefing to compliant, ready-to-publish content. Website: https://caidera.ai LinkedIn:   / caidera   #DemandGeneration #LifeSciences #AIMarketing