One Giant Legislative Leap for Creatorkind (feat. Shira Lazar)

Creators are finally being recognized as real businesses by the US government! Today we're joined by Shira Lazar, CEO of What's Trending and advocate with the Creators Guild of America. We explore the Small Business Administration's new guidance allowing creators to use NAICS code 5121 to apply for SBA loans and federal contracts. We also discussed leaked documents revealing The Wall Street Journal's strategic push into video and streaming media. What you’ll learn: -- How creators can now get access to small business loans and government contracts. -- The role of the Creators Guild of America in securing this historic SBA win. -- Why legacy media like the Wall Street Journal is actively hiring to expand its video presence. -- The alarming stats on how much non-educational YouTube content kids watch in school. 00:00 Intro & Top Stories 00:20 Kids Prefer YouTube Over TV 01:24 Unwell University & Creator Colleges 04:58 The YouTube in Schools Problem 10:09 Wall Street Journal's Video Pivot 19:55 Shira Lazar on SBA Classification 26:44 What SBA Recognition Unlocks 35:21 LinkedIn's New Creator Features 40:44 Netflix Buys Massive Twitch Event Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren:   / schnipper   Follow Josh:   / joshuajcohen   Original music by London Bridge:   / londonbridgemusic   Edited and produced by Adam Conner:   / adamonbrand