Ultimate Guide to Social Media Marketing for B2B in 2026

Learn more about Exit Five's private marketing community: https://www.exitfive.com/ In this video, I sit down with Chris Cunningham, one of the founding members at ClickUp, to break down how they built a B2B social media machine from scratch, running a weekly writers room and shooting 12 to 15 videos every Thursday. Join 50,000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter *** 0:00 - Intro 1:44 - Chris's background at ClickUp 3:39 - Biggest mistakes in B2B social 6:05 - ClickUp's content strategy 7:51 - A/B testing with Trial Reels 9:21 - Managing 35 accounts 12:50 - Mining ICPs for content ideas 15:39 - Connecting social to pipeline 16:21 - Finding and hiring creators 19:07 - The weekly writers room 28:53 - Tools and scheduling 32:11 - How to get started 35:48 - Budget breakdown 38:06 - AI vs. human creativity 42:03 - Social media as a B2B moat 48:49 - Wrap up *** Brought to you by: AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive. Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.