European Basketball has has 10% of football's fanbase. So why not 10% of the media revenue?

Basketball is the second-biggest sport in Europe. It gets less than 2% of the sports media market. The sport also has 10% of football's fanbase. Chus Bueno's question: why not 10% of the media revenue? The Euroleague Basketball CEO told the SportsPro Investment Summit that converting regional interest into financial gains starts with fixing a basic problem - the organisation's streaming, app and website have all been run separately, on different backends, by different developers. His fix: one platform, owned by the Euroleague, bringing OTT, ticketing, merchandise and betting under a single roof, launching in October. If that can be achieved, he's bullish on the upside: "If we can make, let's say, ten million fans spend €9.99 a month - that's €1 billion right there. And we should aim for that."