Olivia Droz-dit-Busset: The Language Work of Social Media Influencers as New Generation Copywriters

Dr. Olivia Droz-dit-Busset opens the 2026-2027 LSS cycle - Critical Perspectives on Labour and Professional Communication - with a presentation of her new book: The Language Work of Social Media Influencers as 'New Generation' Copywriters. This inaugural lecture features a presentation by Caroline Tagg of the Routledge Focus Series on Language and Social Media and welcomes Grégoire Lacaze (Aix-Marseille Université) as an invited discussant.