Not a Lack of Urgency, a Lack of Confidence: Jordan Brown, NAHB Sales Leader of the Year

Jordan Brown, Director of Sales and Marketing at Graham Hart Home Builder and this year's NAHB Nationals Sales Manager / Leader of the Year, joins the show for a conversation about compassionate leadership, building confidence in buyers, and scaling a 30-year luxury builder into production homebuilding - from five communities to twelve in eighteen months. 📋 What's covered: The award moment at IBS, and what Jordan believes the judges actually saw: compassionate, servant leadership and a three-year growth story. Jordan's biggest takeaway from the Jeff Shore Summit: buyers aren't lacking urgency, they're lacking confidence - and what a sales consultant should do about it. Why "who else is going to invest in you?" is the answer to anyone hesitating on training spend in a tough market. The happy accident that started at a Pulte practice interview and led through K. Hovnanian to Graham Hart. Mindset as the only constant - and why not self-sabotaging starts with who's in your circle and what you're scrolling. Buyers are finding you on their couch at 9 PM - on Reddit, Google Reviews, and asking Claude and ChatGPT about your company before they ever walk in. Why Jordan expects his team to generate their own leads, run personal branded social channels, and use the CRM as a follow-up craft tool. How Anewgo virtual tours let Graham Hart sell during construction - and why selling at second inspection is executive love language. Where AI fits: recon on who you are as a builder versus who the market thinks you are. What's next: Builder 200 and approaching 100 closings. 🎙️ Guest: Jordan Brown, Director of Sales and Marketing, Graham Hart Home Builder Host: Anya Chrisanthon, CCO at Anewgo 🔗 Links: Connect with Jordan on LinkedIn:   / jorbrown   Graham Hart Home Builder: https://grahamhart.com Anewgo Virtual Tours: https://anewgo.com/virtual-tours?utm_... All episodes: https://anewgo.com/podcast?utm_source... Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... 🏡 About Anewgo Anewgo is an all-in-one new home sales and marketing platform. From AI-ready homebuilder websites and interactive floorplans and sitemaps to AI Sales Assistants and data analytics, Anewgo's connected ecosystem helps builders engage buyers, convert more leads, and create personalized buyer journeys. Learn more at anewgo.com.