Why Brands Won’t Care About Likes in 2026: UGC + Meta Ads | AdYogi | Fynd Out with Ragini

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intend to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help the audience make informed choices. The media used in this video are solely for informational purposes and belong to their respective owners. _____________ In this episode of FyndOutWithRagini, we sit down with Anshuk Aggarwal, Co-founder of AdYogi, one of India’s leading performance marketing agencies helping D2C and consumer brands scale profitably through data, tech, and sharp execution. Anshuk’s journey is a masterclass in performance marketing, scaling brands efficiently, and adapting to rapid platform & AI changes. From cracking the first client, to optimising Meta, Google, WhatsApp, COD logistics, and AI-led creatives — this conversation is packed with practical, on-ground insights every brand and marketer needs today. Why You Should Watch: Why Anshuk chose the name “AdYogi” and what it truly stands for How agencies can land their first client and pitch effectively The real basics of performance marketing brands often miss Why likes & followers don’t convert — and what actually does COD, logistics, and rural customer challenges explained How to optimise WhatsApp, Meta, Google & AI-driven campaigns Content buckets, influencer videos & AI photoshoots — what works today Performance marketing channels that matter for D2C brands Where YouTube Shorts is heading Festive season readiness for brands in 2025 Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more deep-dive conversations with leaders shaping the future of business. #AdYogi #FyndOutWithRagini #RaginiVarma #PerformanceMarketing #GrowthMarketing #DigitalMarketingIndia #D2CMarketing #D2CBrands #EcommerceIndia #StartupIndia #IndianStartups #MarketingPodcast #BusinessPodcast #FounderInterview #MetaAds #GoogleAds #WhatsAppMarketing #PaidAds #AIMarketing #AIInBusiness #ContentMarketing #InfluencerMarketing #YouTubeShorts #BrandScaling #ConsumerBrands #IndianFounders #EntrepreneurIndia #MarketingStrategy #FutureOfMarketing _____________ Time Stamps: 00:00 - Anshuk’s Introduction 2:14 - Why the name “AdYogi” 3:04 - How to get your first client 5:07 - How would AdYogi pitch to a brand 6:40 - What is the initial budget to hire AdYogi 7:20 - Basics of performance marketing 8:45 - Problems most brands face with performance marketing 10:29 - Likes and followers don’t lead to conversions 11:10 - How to convert the customer to buyer 12:46 - Is COD a good payment option 15:01 - How brands can reduce logistics costs for rural customers 17:44 - Are delivery charges for COD orders working for brands 19:17 - Platform changes to make to optimise it 21:26 - How to optimise WhatsApp campaigns 23:29 - How to troubleshoot campaigns 24:45 - Are AI photoshoots working for brands 27:33 - Content Buckets for Brands 29:38 - Does Influencer video shoot work 30:35 - How do Meta & Google help offline stores scale 33:03 - Advice for brands to make AI more intelligent 34:35 - How can brands make AI ecosystem better for consumers 38:07 - Categories AdYogi is expert in 38:51 - Categories that have a future in India 41:39 - Performance marketing channels for D2C brands 43:56 - Where is YouTube shorts going 44:43 - What does AdYogi do to help brands scale 47:41 - Fashion brands on quick commerce websites 49:58 - Myth or fact segment with Anshuk 52:06 - 3 things for brands to be prepared for festive season 54:37 - Thank you Catch the entire series on our YouTube channel – new episodes every alternate Saturday! _____________ Links: Podcast Review Form: https://bit.ly/4tOBbJ2 Fynd Out With Ragini Varma:   / fyndoutwithragini   Fynd Out With Ragini Varma Clips:   / fyndoutclips   Spotify Stream Link: https://open.spotify.com/show/1vUDKCK... Apple Podcast Link: https://podcasts.apple.com/in/podcast... AdYogi Instagram:   / app.adyogi   Website: https://www.adyogi.com/ Ragini Varma LinkedIn:   / ragini-varma   Instagram:   / raginnivarma   Fynd LinkedIn:   / fynd-shopsense   Instagram:   / gofynd   About Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.