2026 Commerce Media Outlook: 1-on-1 with Criteo's Sherry Smith

Recorded live at CES, Melissa Burdick sits down with Sherry Smith, President of Retail Media at Criteo, to unpack what’s real and what’s hype as the industry prepares for 2026. With nearly two decades in retail media and partnerships spanning 200+ retailers, Sherry shares a candid perspective on how the ecosystem is evolving. From fragmentation and unified measurement to API-first infrastructure and AI-driven innovation, this conversation explores what brands, agencies, and retailers must prioritize in the next phase of commerce media. In this conversation, you’ll hear about: 👉 Why proven performance is no longer optional – and how accountability is reshaping retail media investment 👉 The continued rise of fragmentation and why unification across retailers, agencies, and platforms is mission-critical 👉 What an “API-first” strategy really means for scaling retail media ecosystems 👉 How brands are rethinking data ownership as “the walls come down” between partners 👉 Where AI is already driving impact, from creative production to faster, insight-led media planning 👉 Why transparency and measurement can’t be a black box in 2026 Sherry also shares how retailers should be thinking about personalization, fulfillment, and organizational alignment as AI and conversational commerce accelerate consumer expectations. If you’re a brand, retailer, or agency navigating the next era of retail media, this conversation offers a grounded, strategic look at how to prepare for what’s ahead. Don’t forget to like, subscribe, and follow along for more insights from the 2026 Commerce Media Outlook series. #RetailMedia #CommerceMedia #RetailMediaMeasurement #AIinMarketing #EcommerceStrategy #DataCollaboration #PerformanceMarketing #CommerceOutlook