Idol producer explains what makes k-pop and j-pop special

Meet Alex Karlsson, a Swedish idol music producer based in Seoul, Korea, known for his work with Korean groups like Ateez and Enhyphen, as well as Japanese groups like SixTones and &Team. He sits down to talk to us about the foundations of idol music, the differences between k-pop and j-pop, and the authenticity of manufactured pop music. -- 0:00 Intro 0:50 Start as artist 7:55 Transition to producer 11:39 Royalty split in k-pop vs. j-pop 14:16 Producing hits for foreign bands 19:25 K-pop vs. j-pop 23:21 The sound of manufactured pop 30:49 Modern idols are more involved in production 33:33 When the slave contract ends 35:30 The breadth of Asian pop music 41:00 Why k-pop is huge overseas but j-pop isn't 44:55 How Gangnam Style changed k-pop 47:25 Breaking in to the Japan market 50:51 Why Japan is so different 53:36 How moving to Korea changed his career 58:37 Adding emotion to manufactured pop 1:00:55 What's most important when producing 1:02:12 Boy bands vs. girl groups 1:05:28 The problem with AI music 1:10:43 The future of the industry 1:12:43 Next steps -- Follow Alex: ‪@AlexKarlssonofficial‬   / lefauxreal     / lefauxreal   https://x.com/AKarlssonMusic Follow us: https://unpacking.jp/   / unpacking_japan     / unpackingjapan     / unpackingjapan      / @unpackingjapanshorts   https://www.x.com/unpacking_japan https://creators.spotify.com/pod/prof... Subscribe for more in-depth discussions about life in Japan! Interested in working at a global e-commerce company in Osaka? Our parent company ZenGroup is hiring! To learn more, check out https://careers.zen.group/en/