Onida TV का क्या हुआ? | How Onida Lost to LG & Samsung
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Onida TV का क्या हुआ? | How Onida Lost to LG & Samsung
1 294 просмотра · 10 дней назад
the frame 97
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1 294 просмотра · 10 дней назад
In the 1980s and 90s, Onida dominated Indian homes with its iconic CRT TVs and the unforgettable "Neighbour's Envy, Owner's Pride" Devil mascot. But as global giants like LG and Samsung entered the market with flat screens and aggressive pricing, Onida struggled to keep up.
In this video, we break down:
The golden era of Onida TV in India
Why the infamous "Onida Devil" campaign was phased out
Key strategic mistakes during the shift to LCD/LED TVs
How Korean giants disrupted the Indian electronics market
Where Onida stands today in the tech space
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#Onida #BusinessCaseStudy #IndianBrands #BrandFailure #TechHistory #OnidaTV #MarketingStrategy #IndianBusiness