Why Dodge Is Dying

In 2025, the Dodge Durango had its best sales year since 2005. Eighty-one thousand people drove one home, and it's an SUV that hasn't had a full redesign since 2010. That's the good news. In 2013, Dodge sold five hundred ninety-six thousand vehicles across eight different nameplates. But by 2025, the entire brand sold about one hundred two thousand, and Chrysler, Dodge's old sister brand inside the same company, outsold Dodge by more than twenty-four thousand cars. So where did half a million Dodge buyers go, and who let them leave?