From a Law Degree to Online Body Image & Business Coach (‪@coachshannonbeer‬)

Shannon Beer didn't set out to become a coach. She started with a law degree, realized early on it wasn't for her, and pivoted into nutrition instead. That led her to a coaching team in Australia, where she spent a year helping clients maintain their results after dieting — until she struck out on her own as what she calls a "reluctant entrepreneur." Working one-on-one with clients, she noticed their real struggle was never really about food or macros, it was about body image and how they saw themselves. That discovery pulled her into a diploma in compassion-focused therapy, and eventually into a realization that changed the direction of her whole business: the same patterns that keep people stuck in negative body image (comparison, self-criticism, feeling like they're never enough) are the exact same patterns that keep coaches and business owners stuck too. In this episode of our founder series, Shannon walks us through how her coaching business actually works today: her Instagram-first growth strategy, how her free resources and podcast appearances feed her client pipeline, and what a typical week of coaching, content, and admin looks like for her. Get started with MemberPress today: http://www.memberpress.com/pricing Shannon's Coaching: https://www.coachshannonbeer.com/ Timestamps: 00:00 Intro 01:40 What She Does 02:08 Career Background 03:38 First Coaching Job 04:11 Going Independent 04:37 Starting on Instagram 05:29 Traffic Sources 06:25 Website Platform 06:52 Current Courses 08:19 Recording Videos 08:49 Free Mini-Course 10:10 Website Tech Stack 10:34 Sign-Up Process 11:04 Testimonials 12:30 Client Profile 14:28 Expanding to Business Coaching 15:49 Building the Website 17:05 Future Plans 18:01 Retreats 18:27 Full-Time Income 18:57 Why She Does This 19:55 Using Zoom 20:52 Weekly Schedule 21:16 Her Own Coach 21:48 Instagram Analytics 22:49 Newsletter & Substack 24:04 Subscription Model 25:02 Session Notes Tool 25:28 Where to Follow Shannon #onlinecoach #onlinecoaching