Lesson 4: Disseminating Messaging (Rural Public Health Communications)

Effectively Partnering with Rural Communities for Public Health Communications Lesson 4: Disseminating Messaging Developed by the Population Health Innovation Lab Speaker Esmeralda Salas, BS, Research Associate, Population Health Innovation Lab Learning Objectives: 1. Identify communication dissemination strategies that can support engaging rural communities. 2. Identify strategies for collaboratively disseminating public health messages with rural communities, building trust between all partners. 3. Recognize ways public health communication can support informed decision-making to improve health outcomes in rural communities. Lesson chapters 00:00 Section 1: Introduction to the Course 04:52 Section 2: Introduction to Lesson 4 07:50 Section 3: Review of the Essential Steps of Strategic Communications 11:20 Section 4: Lessons in Delivering Public Health Messages 21:14 Section 5: Examples from the Field 28:50 Section 6: Diving Deeper – Strategies for Collaboratively Disseminating Public Messages with Rural Communities 36:48 Section 7: Beyond Sharing: Empowering Rural Communities Through Effective Public Health Communication 44:27 Section 8: Workbook Activity 47:29 Section 9: Summary and Key Takeaways Lesson Materials Lesson 4 Slides: https://pophealthinnovationlab.sharep... *Course Workbook*: https://pophealthinnovationlab.sharep... Related Public Health Core Competencies 3.1. Determines communication strategies 3.1.7. Suggests approaches for disseminating public health data and information 3.1.8. Suggests messengers for disseminating public health data and information 3.2. Communicates with internal and external audiences 3.2.4 Communicates the impact of environmental factors, social factors, and individual actions on health 3.2.6. Communicates information to influence behavior and improve health 5.5. Shares power and ownership with community members and others 5.5.3. Ensures power and ownership are shared with community members and others