Diners & Sohaye Ecommerce Case Study: 95 Categories, Meta,Google & TikTok Ads | Ecom Baithak Ep 58

𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝗮𝗶𝘁𝗵𝗮𝗸 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟱𝟴 mein humne kiya 𝗗𝗶𝗻𝗲𝗿𝘀 aur uski women’s brand 𝗦𝗼𝗵𝗮𝘆𝗲 ka poora 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆. Episode ki shuruaat 𝗞𝗵𝗮𝗮𝗱𝗶 𝗸𝗲 𝗜𝗣𝗢 se hoti hai: IPO kya hota hai, company kyun jati hai, shares khareedne walon ko kya milta hai, aur hosts ke mutabiq 𝗽𝘂𝗯𝗹𝗶𝗰 𝗱𝗮𝘁𝗮 aane se Pakistan ke naye startups ko kya faida ho sakta hai. Phir Diners ki kahani: 𝟭𝟵𝟴𝟲 mein ek shirt se shuruaat, 𝟭𝟵𝟵𝟲 mein Karachi mein pehli shop, dealers ko 𝗳𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲 ki offer, aur aaj taqreeban 𝟭𝟮𝟬 𝗼𝘂𝘁𝗹𝗲𝘁𝘀. Hosts ke mutabiq Diners 𝟵𝟱 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 par kaam karta hai (jabke doosre formal brands ke paas 35 se zyada nahi), ek shirt ka 𝗠𝗢𝗤 𝟱,𝟬𝟬𝟬 per article hai, aur 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 in-house manufacturing ke saath mazboot hai. Lekin ek host ka daawa hai ke itni categories ki wajah se focus bikhra aur roz ki shirt sale 𝟮,𝟱𝟬𝟬 𝘀𝗲 𝟭,𝟯𝟬𝟬 par aa gayi. Saath hi 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘃𝘀 𝘀𝗲𝗰𝗼𝗻𝗱𝗮𝗿𝘆 𝘀𝗮𝗹𝗲𝘀, 𝗽𝘂𝘀𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 aur 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘂𝗻𝗶𝗳𝗼𝗿𝗺𝘀 ka zikr. Episode ka bara hissa 𝗮𝗱𝘀 𝗿𝗲𝘃𝗶𝗲𝘄 hai: Diners ke 𝟳𝟬 𝗠𝗲𝘁𝗮 𝗮𝗱𝘀 aur 𝟮𝟬𝟬+ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗮𝗱𝘀, Sohaye ke 𝟭𝟳 𝗠𝗲𝘁𝗮 𝗮𝗱𝘀 aur 𝟰𝟳 𝗚𝗼𝗼𝗴𝗹𝗲 𝗮𝗱𝘀. Achhi baatein: 𝗽𝗿𝗶𝗰𝗲 𝗮𝗻𝗰𝗵𝗼𝗿𝘀, 𝘂𝗿𝗴𝗲𝗻𝗰𝘆, 𝗿𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴-𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 aur har placement ka alag size. Hosts ki nishandahi: 𝗔𝘇𝗮𝗱𝗶 𝘀𝗮𝗹𝗲 aur “Save the Date March” ke captions October mein bhi live, 𝗻𝗲𝘄 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 aur 𝗰𝗹𝗲𝗮𝗿𝗮𝗻𝗰𝗲 𝘀𝗮𝗹𝗲 ek hi ad mein, aur 22–23 placements par ek hi image. Mashwara: Azadi sale ke budget ka 𝟭𝟬% 𝗧𝗶𝗸𝗧𝗼𝗸 par. Aakhir mein: 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 ki kami (host ke mutabiq ek post par 5,000 CVs), 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 𝗸𝗶 𝗸𝗮𝗵𝗮𝗻𝗶𝘆𝗮𝗻 jinhon ne Baithak dekh kar apne brands shuru kiye, free guidance ki peshkash, aur December mein 𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝘄𝗮𝗿𝗱𝘀 ke saath ek 𝗚𝗿𝗮𝗻𝗱 𝗕𝗮𝗶𝘁𝗵𝗮𝗸. Aap agle episode mein kis brand ka case study dekhna chahte hain? Comment mein zaroor bataiye! 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 (𝗛𝗼𝘁 𝗧𝗼𝗽𝗶𝗰𝘀): 0:00 – Opening Hook: Diners, Khaadi IPO Aur Google Ads Ki Warning 3:19 – Khaadi IPO Kya Hai? Shares, Public Data Aur Startups Ka Faida 10:39 – Diners Ki Kahani: 1986 Ki Ek Shirt Se 120 Shops Tak 12:59 – Naye Brands Kyun? Teen Bhai Aur Sohaye Ki Shuruaat 19:04 – 95 Categories, 5,000 Ka MOQ Aur Roz Ki Sale 2,500 Se 1,300 30:11 – Primary Vs Secondary Sales Aur Viewers Ki Kahaniyan 35:28 – Diners Ke Meta Ads Ka Review 39:44 – Diners Ke Google Ads: 200+ Ads Aur Azadi/March Ka Mismatch 45:55 – TikTok Ka 10% Mashwara Aur Fashion Ecommerce Ki Haqeeqat 51:14 – Sohaye Ke Meta Ads: Retention, Price Anchor Aur Clearance Ghalti 56:17 – Sohaye Ke Google Ads: 47 Ads, Positives Aur Negatives 1:02:50 – Ecommerce Manager Ki Kami, Free Guidance Aur Grand Baithak Ecommerce Baithak, Ecommerce Baithak Ep 58, Diners case study, Sohaye case study, Sohaye by Diners, Diners Pakistan, Pakistani fashion brand case study, fashion retail Pakistan, fashion ecommerce Pakistan, Khaadi IPO, IPO explained in Urdu, Meta ads review Pakistan, Google Ads review Pakistan, TikTok ads Pakistan, Facebook Ad Library, discount culture Pakistan, primary vs secondary sales, push strategy retail, ecommerce manager Pakistan, Pakistan Ecommerce Association, Global Digital Awards, menswear brand Pakistan, retail supply chain Pakistan, ecommerce podcast Pakistan 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀: #EcommerceBaithak #Ep58 #Diners #Sohaye #KhaadiIPO #PakistanEcommerce #FashionRetail #MetaAds #GoogleAds #EcommercePodcast ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ WhatsApp Channel: ✅ https://whatsapp.com/channel/0029Vb78... Facebook Group: ✅ https://www.facebook.com/share/g/19ya... Support Us At Patreon: ✅   / haiderahmedqazi   ✅ Contact Us at: EcommerceBaithak@gmail.com ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Follow us on the following Podcast Platforms: ✅Spotify: bit.ly/Link2SpotifyPodcast ✅ Google Podcast: bit.ly/Link2GooglePodcast ✅Apple Podcasts: bit.ly/Link2ApplePodcast ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Follow us on the following Social Media Platforms: ✅Facebook: fb.com/Haiderahmadqazi ✅ Instagram: Instagram.com/haider_ahmed_qazi/ ✅Twitter: Twitter.com/haiderahmadqazi ✅TikTok: Tiktok.com/@haiderahmedqazi #haiderahmedqazi #podcast #ecommerce #ecommerceinpakistan #amazon #shopify