Behind FESTIVE MARKETING | MARKETING UNSCRIPTED EP 02 - Nischal Kattel | Punam Singh | Suman Shakya

Festive marketing is everywhere. But what actually goes behind the campaigns we see every Dashain, Tihar and festive season? Is it just about discounts, emotional storytelling and festive offers? Or is there a deeper strategy behind how brands connect with consumers during the most important shopping season of the year? In Episode 02 of Marketing Unscripted, Nischal Kattel, Initiator of BrandGuff, is joined by Punam Singh, a marketing expert who has led brands across Bajaj, CG Group, MAW and Ncell, and Suman Shakya, veteran business consultant, marketing academician and industry expert. Over a coffee, the conversation explores what goes behind festive marketing — from consumer behaviour and cultural insights to brand strategy, creativity, campaign execution and the business realities that shape festive communication. Why do some festive campaigns stay with us long after the celebrations are over, while others disappear with the season? What does it take for a brand to be culturally relevant without simply jumping on the festive bandwagon? At BrandGuff, our mission is to empower, create awareness and advocate for Nepal's brand and marketing fraternity. Marketing Unscripted is another step towards bringing meaningful industry conversations to the forefront — conversations that challenge thinking and push boundaries for creativity, business and the wider economy. ☕ Marketing Unscripted — For those who take marketing seriously. Watch Episode 02 and join the conversation. Subscribe to BrandGuff for more unscripted conversations on marketing, brands, creativity and business. #MarketingUnscripted #BrandGuff #FestiveMarketing #MarketingNepal #BrandBuilding #Advertising #ConsumerBehaviour #MarketingStrategy #Dashain #Tihar