Bollywood in Crisis? When Films Are Giving Away Free Tickets to Fill Theatres

Is Bollywood facing a serious audience crisis? In this video, we look at a striking change in the theatrical business: promotional campaigns, contests and free-ticket offers are increasingly being used to bring audiences into cinemas. Free-ticket campaigns for films are publicly visible, while some recent releases have also reported slow advance bookings. But the bigger question is not simply about free tickets. Why is the audience becoming harder to convince? Is it ticket pricing, changing viewing habits, OTT, content fatigue, star power, or a combination of several factors? This is a Business & Trade Decode of Bollywood, looking beyond headlines and asking what the current theatrical landscape tells us about the industry’s relationship with its audience. Watch till the end for the bigger picture.