How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn Lewis

In the competitive world of Software as a Service (SaaS), partnerships can serve as a key driver of growth and revenue. However, many companies struggle to build successful partnerships due to a⁠ lack of strategic planning and understanding⁠ of the partnership landscape. In the first episode of the new Season 7 of the ⁠Grow Your B2B SaaS podcast⁠, Joran Hofman sits down with ⁠KaraLynn Lewis⁠, a Fractional GTM & Partnerships Leader known for “making friends for a living.” In this episode, KaraLynn explores the different types of SaaS partnerships, the challenges involved, and offers a step-by-step guide on ⁠how to build successful partnerships⁠ that drive business growth. Key Timestamps (0:00) - Introduction to Partnerships in SaaS with KaraLynn Lewis (0:58) - Guest Introduction: KaraLynn Lewis and Her Expertise in SaaS Partnerships (1:24) - Discussion on Partnership Failures and Lessons Learned (2:32) - Defining Partnerships in the SaaS Sector (3:24) - Common Types of SaaS Partnerships (4:48) - Distinguishing Between Referral and Affiliate Partnerships (6:45) - Reasons Why SaaS Partnerships Fail (9:47) - Steps to Set Up a Successful Partner Program (12:25) - Who Should Handle the Initial Stages of a Partner Program? (15:23) - Strategies for Making a Partnership Work (18:08) - Evaluating Partners Beyond Revenue Generation (21:18) - Scaling a SaaS Partner Program (23:03) - Examples of Successful SaaS Partnerships and Best Practices (25:23) - When to Start Investing in a SaaS Partner Program (28:30) - Key Advice for SaaS Partnerships: Quality Over Quantity (29:05) - Trends in SaaS Partnerships for 2025 (30:25) - Advice for SaaS Founders from 0 to 10K MRR (31:04) - Scaling from 10K MRR to 10M ARR: Key Strategies (32:35) - Preparing for the Future: AI and Partnerships #SaaSPartnerships, #B2BSaaS, #GoToMarketStrategy, #PartnershipMarketing, #SaaSGrowth, #FractionalLeader, #ChannelPartners, #GrowYourSaaS, #BusinessPartnerships, and #SaaSPodcast