I Was Just a Turtle With a Job... Then I Made It Everyone’s Problem

I went diving for jellyfish and came back with a business model. Catch them, sell them, buy upgrades to catch their relatives. No jellyfish, no witnesses. We're completing Shelldiver to 100%, with live commentary and a growing concern about how I spend my free time. I'm a 31-year-old dad of three. This is Unpaid Villain, and apparently this counts as relaxing.