075: Deep Dive with Arran Birchenough: Why Archive Belongs in Every Production

This episode is sponsored by ⁠Getty Images⁠, home to market-leading creative and editorial content from the world’s best photographers and videographers. https://www.gettyimages.com --- Aven Yap speaks with Arran Birchenough from our podcast sponsor Getty Images in the show’s first deep dive into archive. Busting the stereotype that archive is only relevant for historical documentaries, Arran explains why it matters for scripted and factual producers alike. He unpacks the difference between copyright and intellectual property rights, and how the same shot can carry very different risk depending on the story and how it’s used. Arran also shares his story of joining Getty in 2001 at the time of the September 11 attacks, and talks about Getty’s ethically trained AI tool. If you’ve ever had questions about licensing images or footage for use on a project, this episode is a great place to start. --- Listen to hear Arran discuss: Why archive is not just vintage historical footage but contemporary news and pre-shot creative content The difference between copyright and the intellectual property rights inside licensed content, and where the risk actually falls Why the same Sydney Harbour Bridge shot carries wildly different risk depending on how the story is told Why you should talk to an archive house during development to build your projects around sizzle reel or pitch content, not come in during the pressure of post-production How Getty’s AI tool is trained only on licensed, released content and indemnified for on-screen use How licensing can be reworked around ad revenue for YouTube channels --- If you enjoyed this episode, please subscribe & leave a rating or review to help us reach more listeners for We Interrupt This Broadcast. --- Further information about Getty Images: Website: https://gettyimages.com LinkedIn:   / getty-images   Instagram:   / gettyimages   YouTube:    / gettyimages   Getty Images Scripted Services: https://engage.gettyimages.com/86dwgn... Getty Images Archive: https://engage.gettyimages.com/the-ar... Arran Birchenough on LinkedIn:   / arranbirchenough   --- This Deep Dive interview is hosted and edited by ⁠⁠Aven Yap⁠. If you're enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we'd love you to forward this episode to a friend! --- Follow us on: Instagram - ⁠⁠⁠⁠⁠  / weinterruptpodcast⁠⁠⁠⁠⁠   YouTube - ⁠⁠⁠⁠⁠   / @weinterruptpodcast   LinkedIn - ⁠⁠⁠⁠⁠  / weinterruptpodcast⁠⁠⁠⁠⁠   --- Thanks to ⁠Getty Images⁠ for sponsoring this episode. If you’re looking for historical, contemporary or creative footage, head to ⁠⁠⁠⁠⁠⁠gettyimages.com⁠⁠⁠⁠⁠⁠.