Nike's downfall and the Man City scandal | The Commentary Box | EP. 9

In Episode 9 of The Commentary Box Podcast, Ed, Gabe and Henry break down the biggest talking points in sport and digital culture. They start with Nike's struggles, as Kylian Mbappé moves to On with an equity deal, and ask whether the brand has lost its edge with the biggest stars. They also look at The Overlap's launch of a new daily YouTube show with rotating hosts, the Bahrain Grand Prix being staged in Malaysia (and the wet-weather coding glitch that delayed the start), and the latest Man City news and what it could mean for the Premier League. Then comes the big debate: Are sports rights holders capitalising on YouTube? In the Content Spotlight, they pick out Meta's smart glasses ad from the US Open, the Yankees turning baseball games into a food festival with creators, and the Laver Cup's creator strategy. Follow us on social media:   / engage-digital-partners     / engagedigitalpartners   Visit our website: https://www.engagedigitalpartners.com/ 00:00 Welcome and intro: 00:22 Nike vs On: Why Kylian Mbappé is signing with On, whether Nike has lost its edge with the biggest stars, and how On is winning over athletes with equity deals. 06:58 The Overlap Daily: A look at The Overlap's new daily YouTube show with rotating hosts, and how it could compete with talkSPORT and The Rest Is Football. 09:46 F1: Bahrain Grand Prix in Malaysia: How the Bahrain GP was recreated in Malaysia, the wet-weather coding issue before the start, and whether Drive to Survive hype is fading. 13:24 Man City Scandal: The hosts react to the latest Man City news and what it could mean for fan trust in the Premier League. 16:36 The Debate: Are sports rights holders capitalising on YouTube? 30:22 Meta glasses ad A US Open ad that shows the cost of filming everything instead of watching it. 31:56 Yankees food creators How the Yankees are using food creators to bring baseball to a UK audience. 34:03 Laver Cup The team format, creator strategy, bench camera and Team Europe's win. 37:01 Press conference and sign-off: Behind the scenes at the Laver Cup press conference, then the hosts sign off.