AI Search Strategy: A 5-Step Playbook for AI Visibility

Most teams are chasing AI search visibility, but few know what the data means for their business or how to act on it. In this webinar, seoClarity's Tania German and Mark Traphagen walk through a five-step AI search strategy framework: know where you stand, define where you want to be, invest in the right levers, execute and measure, and turn visibility into revenue. It's a practical approach to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), the work of earning brand mentions and citations in AI-generated answers from Google AI Overviews, AI Mode, ChatGPT, Perplexity, and other AI answer engines. In this session, you'll learn: Why AI search is the largest shift in search behavior in 20 years, and why traffic no longer equals visibility How to audit where your brand is mentioned and cited in AI answers, and where competitors show up instead How to map AI visibility goals to five intent stages: discovery, awareness, consideration, transactional, and support Why the questions you track should match the intent and goal for each stage The three investment levers for AI search: discovery (crawlability), content, and influence What to do when you're not mentioned or cited, mentioned only, or cited only How to measure AI search all the way through to traffic and conversions 📖 Read the full webinar recap: https://www.seoclarity.net/blog/ai-se... 🎙️ SPEAKERS Tania German, VP, Marketing, seoClarity Mark Traphagen, VP, Product Marketing & Training, seoClarity Originally aired: October 2025 ⏱️ CHAPTERS 0:00 Why AI search is the largest shift in search behavior in 20 years 1:28 Discovery was already fragmented: AI just moved it 2:39 The AI search questions every executive is asking 3:32 AI Overviews, AI Mode, and ChatGPT search by the numbers 5:16 The AI search strategy framework 6:22 Step 1: Know where you stand in AI search 7:33 Finding gaps in mentions and citations by topic 8:03 Step 2: Define where you want to be 10:18 Mapping goals and measurement to each intent stage 11:35 Example: tracking questions by intent for one topic 13:32 Step 3: Where to invest 14:11 Usability, relevance, and authority in AI search 15:51 The three levers: discovery, content, and influence 16:40 Example: an investment plan for one priority topic 17:36 Original research as an influence lever 18:16 Step 4: Execute with the mentioned vs. cited matrix 19:41 Not mentioned or cited: what to do 21:43 Mentioned only: how to earn the citation 23:20 Cited only: how to get your brand named 24:41 Measuring AI search through to conversions 25:33 How Clarity ArcAI turns insights into actions 26:45 Recap: the five-step AI search strategy 🔗 RESOURCES AI search optimizations you can do today: https://www.seoclarity.net/blog/ai-se... ChatGPT vs. Google search volume research: https://www.seoclarity.net/chatgpt-vs... Clarity ArcAI (AI search optimization): https://www.seoclarity.net/ai-seo/ai-... AI search visibility tracking: https://www.seoclarity.net/ai-seo/ai-... Research AI search prompts and questions: https://www.seoclarity.net/ai-seo/res... AI search traffic and conversion analytics: https://www.seoclarity.net/ai-seo/ai-... 📅 See Clarity ArcAI in action: https://www.seoclarity.net/see-it-in-... 🔔 Subscribe for more SEO and AEO insights:    / @seoclarity   ABOUT SEOCLARITY seoClarity is the enterprise search intelligence platform that merges SEO and AI search optimization. #AISearch #AEO #SEO