Myco Founder: Why Can’t Pakistan Have Its Own Netflix Library? | 470 | TBT

In this clip from Episode 470 of Thought Behind Things, Myco Founder Umair Masoom explains how Hotstar built 300M+ users in India while Pakistan still struggles with monetization. He also breaks down Myco’s hybrid model, balancing freemium users and paid subscriptions, and how they’ve already raised $25 million to build one of the region’s most promising entertainment platforms. Socials: TBT’s Instagram:   / thoughtbehindthings   TBT’s TikTok:   / tbtbymuzamil   TBT’s Facebook:   / thoughtbehindthings   TBT Clips:    / @tbtpodcastclips   Muzamil's Instagram:   / muzamilhasan   Muzamil's LinkedIn:   / muzamilhasan   Umair's LinkedIn:   / umair-masoom-usmani-b12ab025   Special thanks to Kickstart for providing us with the studio space. You can find out more about them at: https://kickstart.pk/ Listen on: Spotify: https://spoti.fi/3z1cE7F Apple Podcasts: https://apple.co/3cgIkf Google Podcasts:    / @tbtgo   Credits: Executive Producer: Syed Muzamil Hasan Zaidi Associate Producer: Saad Shehryar Publisher: Talha Shaikh Editor: Jawad Sajid