How Can Small Businesses Compete Without Discounting? (2026/41)

A small hardware store facing a new Bunnings across the road went on to have the biggest two years of its owner’s career. It didn't try to win by lowering its prices, the owner changed the game. Direct response marketer John Dwyer joins Charly to share practical campaigns that helped smaller businesses attract leads and compete without discounting: ✅ A value-added incentive gave customers a reason to choose the local hardware store over Bunnings ➡️ A Facebook contest generated 917 leads for a water filtration business in its first week ⚡ A restaurant built a database of 90,000 people and used it to fill otherwise empty tables ⭐ Matching the offer to the right audience helped turn promotions into genuine sales opportunities There are plenty of ideas here for business owners who need to stand out without becoming the cheapest option. What could your business offer that would take the customer’s attention away from price? Main website - https://theinstituteofwow.com Vacations Incentive - https://vacationsincentive.com Facebook Contest Formula - https://leadscontest.com Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me (1 per person only) *** Follow us: Locals: https://askcharlyleetham.locals.com Rumble: https://rumble.com/askcharlyleetham Odyssey: https://odysee.com/@askcharlyleetham:4 YouTube:    / askcharlyleetham   Facebook:   / askcharlyleetham   Twitter:   / yourbizmgr   Instagram:   / ask_charly_leetham   LinkedIn: www.linkedin.com/in/charlyleetham LinkedIn Company:   / ask-charly-leetham   Spotify: https://askcharlyleetham.com/likes/ri... Apple Podcasts: https://podcasts.apple.com/us/podcast... iHeartRadio: https://www.iheart.com/podcast/269-as... Amazon Music: https://music.amazon.com/podcasts/662... Music and Credits to: Paradise Found is covered under Creative Commons. “Paradise Found” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/b... https://incompetech.com/music/royalty...