How to Build Funnel Reports in GA4 (2026 Step-by-Step Guide + Open vs Closed Funnels)

Struggling to understand where users drop off in GA4? GA4 Funnel Exploration reports can answer that question but only if they are built correctly. In this video, I walk you step by step through how to build funnel reports in GA4, using Funnel Exploration, and explain the most misunderstood concepts like open vs closed funnels, step sequencing, elapsed time, and next actions. What you’ll learn in this video: How to create a Funnel Exploration report in GA4 How to build a funnel from scratch using events (page view, view item, add to cart, purchase) The difference between open funnels vs closed funnels and when to use each How to control step order, timing, and conditions How to analyze drop off, completion rate, and abandonment How to use elapsed time to understand user behavior between steps How to find the next action users take instead of converting How to break funnels down by device, landing page, and segments How to save your funnel report into the GA4 Reports Library for long-term use If you work with GA4, ecommerce tracking, CRO, or marketing analytics, this is a must-watch. --------------------------------------------------------------------------------- Chapters: 00:00 How to access Funnel Exploration in GA4 01:00 Understanding the Funnel Exploration interface 02:00 Editing and rebuilding funnel steps 03:06 Creating a funnel from scratch (page view → purchase) 05:17 Step conditions, sequencing, and timing rules 07:02 Breakdowns and rows per dimension 08:14 Elapsed time between funnel steps 08:50 Next action analysis 10:18 Open vs closed funnels explained 13:11 Using segments in funnel reports 14:22 Saving funnel reports to the GA4 library 15:50 Applying filters to funnel reports --------------------------------------------------------------------------------- Want to go deeper? If you want hands-on GA4, GTM, and analytics training without technical jargon, check out my Web Analytics Community. You’ll get: Practical GA4 and GTM walkthroughs Real ecommerce tracking use cases Community support and live sessions Access to my full analytics course library 👉 Join here: https://www.skool.com/web-analytics-c... --------------------------------------------------------------------------------- Related videos: GA4 Custom Reports Explained (Free Form & Explorations):    • How To Create Custom Reports In Google Ana...   GA4 Cohort Analysis Step by Step:    • Which Ads Bring Customers Back? (GA4 Cohor...   --------------------------------------------------------------------------------- Connect with me: LinkedIn:   / ahmedalasar   Newsletter: https://subscribepage.io/pwd9Oo --------------------------------------------------------------------------------- #GTM #GoogleTagManager #AnalyticsWithAhmed #GA4 #GoogleAnalytics4 #GA4Funnel #FunnelExploration #GA4Tutorial #WebAnalytics #DigitalAnalytics #EcommerceAnalytics #CRO