🇨🇭 La Foire du Valais, Martigny, Switzerland

The 66th edition of the Foire du Valais is currently happening in Martigny from October 2 to October 11, 2026. Established back in 1959, it has grown into the largest commercial fair in French-speaking Switzerland, bringing together over 400 exhibitors and welcoming nearly 25,000 visitors every day to the bustling halls of Martigny Expo. Theme and 2026 Event Highlights This year, the fair embraces the magic of cinema with an honorary guest exhibition dedicated to the colorful and vibrant world of Bollywood. If you are planning a visit over the next few days, here are the absolute must-see highlights: • Live Concerts: Catch the electro-pop performance by Kadebostany on Thursday, October 8, or a live set by Marie Jay on Saturday, October 10. • Combat de Reines (Cow Fights): The highly anticipated, traditional Hérens cow-fighting finals will take place on Sunday, October 11, inside the historic Roman Amphitheatre of Martigny. • Swiss Mullet Cup: The highly unusual and entertaining 2nd Swiss Mullet Championship is scheduled for Sunday, October 11. 🧀 Food, Wine, and Festivities With over 40 restaurants and pop-up food stalls offering more than 500 culinary options, the fair is renowned for its incredible, lively atmosphere. • The Innothèque Space (Halle 22 at CERM) features local culinary favorites, including the Mr Stanley food truck (by traiteur Kozelsky) serving up house-made fries with Valais truffles and local "crocs" sandwiches. • The Legendary Fondue Bar by Wyssmüller® makes its grand return alongside the Guinguette de St-Tropez, putting a fresh and festive spin on traditional Swiss fondue.