How Great Companies Build Winning Strategies | Shams Moloo

Every successful organisation starts with a clear vision, the right people and a strategy that evolves with the times. In this episode of The Backdrop, Michael MacLennan sits down with Shams Moloo, Chief Development Officer at THA by Armonia, to explore the principles behind business growth, strategic transformation and building high-performing organisations. Drawing on leadership experience across Accenture, The Executive Council of Dubai, Meydan Group and THA by Armonia, Shams shares valuable insights into organisational strategy, partnerships, leadership, company culture and why people remain the most important asset in any business. Whether you work in events, hospitality, business development or executive leadership, this conversation offers practical lessons on creating sustainable growth, aligning teams behind a common vision and preparing organisations for long-term success. In this episode we discuss: • Strategy vs execution • Building high-performing organisations • Leadership and organisational culture • The importance of vision and purpose • Strategic partnerships • Talent, recruitment and workforce development • The evolution of THA by Armonia • Dubai's growth and future opportunities • Why people remain every organisation's greatest asset • Advice for future business leaders 00:00 - Introduction 01:48 - Meet Shams Moloo 03:35 - From Canada to Dubai 05:12 - Building a Career in Strategy 07:08 - The Biggest Strategy Mistakes Companies Make 09:42 - Vision, Mission & Company Culture 12:03 - Getting the Right People on the Bus 15:18 - Why Strategy Must Evolve 17:30 - Growing THA by Armonia 20:08 - Talent & Workforce Challenges 22:45 - Partnerships That Drive Growth 25:10 - The Future of Dubai's Events Industry 27:42 - Exporting UAE Expertise 30:05 - Leadership Lessons 32:25 - Building High-Performance Teams 35:18 - The Future of Business 37:45 - Quick Fire Questions 39:30 - Final Thoughts 🎙️ Watch the full conversation with Shams Moloo. Follow Shams Moloo 🔗 LinkedIn   / shams-moloo-612bbb9   🌐 THA by Armonia https://www.armonia-uae.team/ Visit Our Website 🌐 https://thebackdroppodcast.com/ Follow The Backdrop Podcast 🔗 LinkedIn   / the-backdroppodcast   📸 Instagram https://www.instagram.com/thebackdrop... If you enjoyed this episode, please like, subscribe and leave a comment below. Your support helps us bring more conversations with the people shaping the events, hospitality and live experience industries. #TheBackdropPodcast #Leadership #BusinessStrategy #BusinessGrowth #EventsIndustry