EP 30 | Room-Ready Brands: How to Walk Into Any Room and Command It feat. Lauren Najar

Getting into high-level rooms means absolutely nothing if your brand isn't clear enough to turn a casual conversation into a client.  In this episode, Shivani sits down with business strategist and event creator Lauren Najar to break down exactly what it means to be room-ready - and the real difference between a founder who commands a room and one who is simply occupying a chair. Together they get into the networking anxiety most female founders won't admit to, why women consistently downplay themselves in rooms where they should be leading, how to own your authority when there are ten people in the same room doing what you do, and what it actually takes to build an event people are grateful they left the house for.  This one is tactical, honest, and packed with shifts you can use before your next networking event.    Tune in to listen on:  - The hot take on IRL versus online networking — and why in-person amplifies relationships 10x when you already know how to build them  - The "one person" goal that removes networking anxiety and replaces the all-or-nothing approach  - Why women consistently downplay their expertise in rooms where they should be leading — and how to catch and fix it in real time  - What "intention" actually means as both an event host and an attendee — and why without it, any event is just a room booking  - How Lauren sold out her first dinner with two social posts and personal voice notes — and why her brand did the heavy lifting  - The assigned seating strategy and how thoughtful event design changes what people walk away with  - How to own your one competitive edge when you're in a room full of people who do exactly what you do Guest Bio : Lauren Najar is a marketing and business strategist who helps service-based entrepreneurs stand out online, generate consistent leads, and convert through relationship-driven strategy and simple systems. She’s known for her direct, no-fluff approach and for creating elevated spaces—through coaching, consulting, and curated events; where women build real momentum through connection and collaboration. Connect With Lauren : https://laurennajar.com Support the show (https://www.buzzsprout.com/2608256/su...) Connect With Shivani: • Instagram:   / thinkbrandforward   • SUBSCRIBE TO THE NEWSLETTER  https://www.thinkbrandforward.com/reg... • STORY THAT SELLS 1:1 session ,  : https://www.thinkbrandforward.com/sto...