E233 - How to Stop Overthinking Decisions That Do Not Matter with Jordan Meyer

Most of the decisions keeping you stuck do not matter nearly as much as you think. Jordan Meyer is the founder of Addie Health, an Austin based skincare brand built for the 30 million Americans on GLP-1 medications, and the former president of Obagi, where he led a hardcore turnaround through an SEC investigation, a near delisting, and 80 to 90 hour weeks. He walks Rob through what that pressure taught him about focus, and how he now sorts decisions so the small ones stop eating his time. The conversation covers why the top job comes with the most responsibility and the least direct control, the Ozempic face problem that inspired Addie Health, and why Jordan scrapped his med spa and dermatology plan to chase pharmacy and telemedicine instead. Rob and Jordan also get into building a network from scratch through conferences, why the best follow up is a text and a selfie, and three practical ways to get unstuck. Topics Covered: What leading a public company turnaround felt like day to day, and why you have to work through the agency of others Why saying no to almost everything is the only way to execute well on what matters How GLP-1 medications age the skin and the gap in the market that became Addie Health Moving from med spas to pharmacies and telemedicine, closer to the moment of prescription Using conference stages, fast follow up, and introductions to build a network in a brand new space When to automate follow up and when to keep it one to one Segmenting decisions by how much capital and founder time they commit Time blocking the work you avoid, changing your environment, and protecting your sleep Chapter Timestamps: 00:00 Show intro 01:38 Welcome and Jordan's background 02:50 Inside a hardcore turnaround 03:48 The most responsibility, the least control 05:31 Narrow your focus and say no 07:01 What Addie Health is building 08:11 The Ozempic face problem 09:45 Pivoting from med spas to pharmacy and telemedicine 11:40 Why speed is a startup's advantage 13:08 Building a network from zero 14:37 Conferences, follow up, and introductions 15:08 Systems versus a personal touch 17:37 Quick break 18:16 Stagnation and the what ifs 19:25 Segmenting your decisions 21:01 Time blocking the work you avoid 21:56 Change your environment 23:43 Why sleep drives better decisions 24:51 Where Addie Health is focused now 26:37 Where to find Jordan 27:49 The through line of a career 29:57 Wrap up Connect with Jordan Meyer: Addie Health: https://addiehealth.co LinkedIn:   / jordanpmeyer   Follow Surviving the Side Hustle at https://survivingthesidehustle.com for every episode.