The PEPSI Challenge 2025: Let Your Taste Decide.

The PEPSI CHALLENGE is back. This time, proving that PEPSI Zero Sugar tastes better and is more refreshing than Coke Zero Sugar. We’re kicking off the challenge at Super Bowl LIX in New Orleans and will continue the fun in March when we embark on a tour across the country. Visit PepsiChallenge.com for updates. #50thAnniversary #ThePepsiChallenge