How the Stanley cup craze has become a viral sensation

Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation. » Subscribe to NBC News:    / nbcnews   NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features NBCNews.com, MSNBC.com, TODAY.com, Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows. Connect with NBC News Online! Breaking News Alerts: https://link.nbcnews.com/join/5cj/bre... Visit NBCNews.Com: https://www.nbcnews.com/ Find NBC News on Facebook:   / nbcnews   Follow NBC News on Twitter:   / nbcnews   Get more of NBC News delivered to your inbox: nbcnews.com/newsletters #nbcnews #stanleycup #tumbler