Expert email advice: connecting with international audiences

Creating a solid email strategy can be difficult for regional or national audiences. When you expand your audience internationally? Well, that adds an entirely new layer of complexity. This convo, featuring email experts from Brazil, dives into the key differences and steps you must take when sending to global audiences. Cultural differences, language barriers, the nuances of regional MBPs, and various privacy laws all have to be addressed so you can connect with subscribers in a meaningful way. Luckily, Fernando and Rodrigo have the tips to help you get started. This is a panel from Litmus Live 2026 titled “Let’s go global: expert advice for connecting with international audiences.” 👋 Fernando Rubino is the Global Email Marketing Manager at Canyon Bicycles GmbH 👋 Rodrigo Brandão is the Head of User Retention at UTUA 👋 Cynthia Price is the SVP of Marketing at Validity ---------- 💡 Litmus Live is a multi-day virtual event packed with sessions and panels hosted by experts who live and breathe all things email marketing. 💻 Watch more Litmus Live sessions: https://lit.ms/Litmus-Live 👀 Read our 2026 Litmus Live recap: https://lit.ms/3OBVvh4 ✏️ Learn about Litmus Live: https://lit.ms/event