Systems Over Struggle | Jeff Kruszyna on Renee Speaks with Renee Hastings

The artificial part of artificial intelligence can't mimic human emotion. That's still where the craft lives. Jeff Kruszyna, Founder & CEO of JMK Victory, joins host Renee Hastings on Renee Speaks, Episode 159. They talk about growing up on Long Island and how 9/11 moved Jeff from computer science to political science, God as the real CEO of the company, why strong systems and steady relationships matter more than ever when charitable giving gets tight, storytelling that makes the donor the hero, investing in the next generation of talent, how AI is changing the work and what it can't replace, the secret sauce of a good letter, whether the font really matters, how the same methods work for business owners looking for sponsors, and building the systems that let a leader scale. This is the full episode, originally streamed live on July 31, 2026 on Renee Speaks. CHAPTERS 0:00 JMK Victory intro 0:08 Cold open 0:21 A word from the show's sponsor 1:31 Renee Speaks open 2:02 Welcome, Jeff 3:11 Long Island, 9/11 and a change of direction 6:25 From computer science to political science 8:00 Why strong systems are the key to lasting results 11:13 What it takes to raise money for campaigns and charities 13:14 Storytelling that moves donors 15:48 Investing in the next generation 17:29 How AI has changed the craft 21:30 The secret sauce of a good letter 24:53 Does the font matter? 27:20 Do these methods work for business owners? 32:09 Scaling with systems 34:10 Where to find Jeff 35:17 Wrap-up ABOUT THE SHOW Renee Speaks, hosted by Renee Hastings. Watch or listen to the original episode: YouTube:    • Systems Over Struggle with Jeff Kruszyna |...   Apple Podcasts: https://podcasts.apple.com/us/podcast/syst... ABOUT JEFF Jeff Kruszyna is Founder & CEO of JMK Victory, a KB Partners company. JMK Victory runs direct mail fundraising for Christian conservative ministries, nonprofits, campaigns and patriot-economy brands. Website: https://www.jmkvictory.com Book a call: https://booking.jmkvictory.com LinkedIn: https://www.linkedin.com/in/kruszyna #ReneeSpeaks #DirectMail #Storytelling