A TV Show’s Lawyers Made Him Rename His Bait Company | Stormborn Baits

oe from Stormborn Baits is back for Part 2, and this time we get into the company itself, the baits they're building, and the freshwater predators they're building them for. Joe tells us how Stormborn came to be—including the ridiculous story of attorneys connected to a famous TV show “gently suggesting” that he change the company's original name. From there we get into snakeheads, giant bass, gar, invasive-species management, and Joe's thoughts on how snakeheads may actually be affecting the fisheries they now inhabit. We also talk federal invasive-species funding, fish behavior, lure design, retrieve speeds, inline spinners, subtle presentations, and what goes into making a bait that'll survive fish that aren't particularly interested in being gentle with it. Joe also breaks down some of Stormborn's newer products and the results they've seen while testing them—including some pretty ridiculous days on the water. Then, naturally, we wander into hunting, military bullshit, local bait shops, small businesses, and whatever else crosses our minds. Joe — Co-Owner, Stormborn Baits Predators on the menu. 00:00 — Stormborn Baits & How It All Started 01:59 — The Story Behind Stormborn 04:01 — Giant Bass, Snakeheads & Changing Fisheries 07:58 — Invasive Species & Federal Funding 11:59 — New Baits & Lure Design 15:59 — Putting the Prototypes to the Test 20:05 — Building Baits for Freshwater Predators 22:37 — Retrieve Speed, Spinners & Getting More Bites 25:01 — Somehow We’re Back to Military Bullshit 27:08 — Why Local Bait Shops Matter 28:01 — Gar Are Weird as Hell 32:01 — What’s Happening to the Fishery? 36:03 — What Stormborn Is Working on Next 40:02 — Closing It Out Stormborn Baits, snakehead fishing, snakehead lures, bass fishing, gar fishing, freshwater predators, fishing lures, lure design, topwater fishing, inline spinners, fishing techniques, fishing gear, invasive species, snakehead invasive species, bass fishery, freshwater fishing, bait and tackle, local bait shops, fishing small business, veteran podcast, outdoor podcast, Drills Gone Wild #SnakeheadFishing #BassFishing #StormbornBaits #drillsgonewild