DAY 7 | UGC NET Mass Communication | Technological Determinism, McLuhan, Marxist Approaches.

UGC NET Mass Communication & Journalism — Class 7 | Fourth Estate Academy Welcome to Class 7 of our UGC NET Mass Communication & Journalism preparation series. In this class, we explore major theories and perspectives that help us understand the relationship between media, technology, society, culture, power and social change. 📚 Topics Covered Socio-Cultural, Educational & Agricultural Change Technological Determinism Harold Innis and Communication Technologies Marshall McLuhan Hot & Cool Media The Medium is the Message The Gutenberg Galaxy Global Village Critiques of Technological Determinism Marxist Approaches to Media Base and Superstructure Frankfurt School and Culture Industry Gramsci and Hegemony Althusser and Ideological State Apparatuses Political Economy of Media Herman & Chomsky’s Propaganda Model Stuart Hall and Encoding/Decoding Information Society & Knowledge Society Machlup, Daniel Bell, Toffler, Castells and Network Society UGC NET PYQs and NET-pattern practice questions Important scholar–concept associations and rapid revision 🎯 Exam Focus: The session emphasises conceptual distinctions, important scholars, chronology, matching questions, assertion–reason questions, and frequently tested UGC NET concepts. 📌 Fourth Estate Academy Structured preparation for UGC NET Mass Communication & Journalism through concept-based learning, PYQ practice and systematic revision. New classes every weekday. #ugcnet #UGCNETMassCommunication #masscommunication #journalism #ugcnetpreparation #MassCommunicationAndJournalism #MarshallMcLuhan #TechnologicalDeterminism #MarxistMediaTheory #InformationSociety #MediaStudies #FourthEstateAcademy