GET FOUND: Search has changed. Has your tourism business?

This is a practical 45-minute session on how travellers now find tourism businesses, with Google AI Overviews, ChatGPT and social search all changing where people look and what they see. We’ll cover why a drop in organic traffic doesn’t always mean a drop in demand, what makes a business more likely to be recommended by AI tools, and five practical things you can improve before summer. You’ll also get our 2026 Tourism AI Discoverability Checklist to benchmark your own business.