Experience Live Streaming Production from the Show Floor-TVU Networks at NAB 2026|Holt Experiential

What happens when a technology company turns its trade show exhibit into a live broadcast studio? At NAB 2026 in Las Vegas, TVU Networks partnered with Holt Experiential to create a 40' x 60' exhibit designed to do more than showcase products—it became a working demonstration of TVU's vision for the future of live production. Holt designed and fabricated the complete exhibit, including a dramatic video wall highlighting TVU's achievements from the past year, interactive product kiosks, and a fully integrated live production hub showcasing TVU Studio Pro. Throughout the convention, TVU broadcast live directly from the show floor, featuring vendors, customers, industry experts and stories from across NAB. With TVU's cloud production workflow, a single producer could manage the entire live show from the studio hub. The exhibit also gave TVU's product managers dedicated spaces to demonstrate solutions, engage customers and gather feedback throughout the show. For TVU, the exhibit had to be more than a beautiful space. It had to work—right from the moment the team arrived on the show floor. “They helped us design that studio from scratch. I literally sketched the studio out on a piece of paper with a pencil, and they brought the vision to life.” — Jessica Mintz, Vice President of Marketing, TVU Networks From initial concept and design through fabrication, installation and show-floor support, Holt Experiential brought TVU's vision to life at NAB 2026. Your Space. Your Story. One Creative Partner. Explore more about TVU Networks and their exciting exhibit at holtxp.com/TVU Learn more about Holt Experiential and our capabilities in exhibit design, environmental design, digital experiences, video production and live events. Ready to bring your next brand experience to life? Visit Holt Experiential to see how we can help you create an experience that connects your brand, products and people. holtxp.com TRANSCRIPT We want a journalist or someone with no technical capabilities to be able to do a low latency, high quality live shot from virtually anywhere, because news can happen anywhere and sporting events can happen anywhere. Our CEO really had this vision for a live studio that we would have from our booth that would cover the entire the National Association of Broadcasters show happens once a year here in Las Vegas We thought it would be very cool to showcase a cloud production workflow. The talent is literally cutting the show together with a tool we call TV producer, and she's doing everything by herself. We brought a field producer in and he's wearing our field contribution pack. He's been all over the show to many different halls, and we're covering all vendors, experts, journalists. We've had guests on the show. It's a very cool experience. They helped us design that studio from scratch. I literally sketched the studio out on a piece of paper with a pencil, and they brought the vision to life. Customers, a news organization, sports organizations, you know, that are chasing breaking news stories, the biggest sporting events. This just allows them to go live from virtually anywhere at very low latency with the highest quality using every piece of network connectivity that's available, whether it's Starlink cellular, Wi-Fi, Ethernet. What's core to our product is being very simple and easy to use. The video wall feature in our booth is always something that's really important to our CEO. It's it's an opportunity to storytell and highlight in a really big way what we've done in the last year. We have a team of product managers that are here. It's our chance to engage with a lot of customers really quickly at each station and show our solution and also get feedback from them, hear about their new needs. We work with Kim and a bunch of the other team members. We know that what we're going to get is a quality product, that we're going to show up on the show floor, and everything is going to be done the way it was supposed to be, and there will be no surprises. I feel like they're an extension of TVU, which is what we want. Andy's here every morning. He's there until we leave the booth at night. That personal care is really what sets them apart. We arrived two days before the show to set up. The booth was basically, as you see it here, right? The video screen was working. It was ready for us to just move in, which was fantastic. Holt's been wonderful to work with, and we're super happy and grateful for the partnership. #HoltExperiential #TVUNetworks #NAB2026 #NABShow #TradeShowDesign #ExhibitDesign #ExperientialMarketing #LiveProduction #BroadcastTechnology #EventMarketing #BrandExperience #ExhibitFabrication #TVUStudioPro #LasVegas