Why Your Accountancy Firm Is on Page 2 of Google

Here is my free SEO prompt pack for accountancy firms: https://handlagency.gumroad.com/l/fin... Ten copy-and-paste prompts that read your own Google Search Console and Analytics, then tell you what's broken, the searches you're missing and what to fix first. No SEO knowledge needed. Find out where your firm is losing enquiries (it's free and only takes 3 minutes): https://handlagency.scoreapp.com/?utm... Want all of my other free AI and marketing assets? Use the link here: https://handlagency.gumroad.com/ What's in this video: Every accountancy firm website has two jobs. Get found on Google, then turn that traffic into enquiries. I search for an accountant in Bristol the same way a potential client would, then go through a real firm's homepage live. What they do well, what I'd change and why a site sitting around rank seven gets almost none of the clicks. First the SEO: the meta title, the H1, the meta description and the content Google expects to see. Then the conversion side: the hero section, the clutter to strip out and where your trust signals should sit. I also show you a London bookkeeper we got to rank one in under 60 days. That page brought in 14 qualified enquiries and over £30,000 of work in a single year. One tip before you start: say how you help, not what you do. It's the biggest change you can make to any accountancy website. More free guides for firms that want more enquiries: Build a Website Page That Ranks and Wins Customers: https://handlagency.gumroad.com/l/bui... Reddit Comment Finder Prompt: https://handlagency.gumroad.com/l/red... Unlimited LinkedIn Content Ideas: https://handlagency.gumroad.com/l/unl... Chapters 0:00 Why is this accountancy firm's website failing on Google? 0:33 Who's showing you this? 0:49 How did one bookkeeper win over £30,000 in a year from SEO? 2:19 How many people search for an accountant in Bristol each month? 2:43 Do the top three Google results take most of the clicks? 3:40 What's the difference between SEO and CRO? 4:31 What are a meta title and an H1, and why do they matter? 5:46 How do you check a page's meta title and H1 for free? 6:04 What's wrong with this firm's meta title? 7:28 How long should a meta title be? 8:42 How do you write an H1 around your client's pain? 10:00 How long should a meta description be? 10:23 How does Surfer SEO show what your page is missing? 12:13 How far behind is this site, and how long to reach the top three? 12:46 Why doesn't ranking on its own bring in enquiries? 13:26 What should you remove from the top of your homepage? 15:42 How should you order your main navigation? 16:24 Why do real photos beat stock images? 17:38 Where should your awards and trust signals sit? 18:47 What does a homepage that converts look like? 20:31 Two more finance firm homepages that convert 21:12 Recap: rank first, then convert 21:34 Where do you get the free Finance SEO Prompt Pack? Disclaimer The prompt pack is free. It runs on Claude using your own Google Search Console and Analytics data. The Dunkley's website is used as a teaching example from its public homepage. HandL Agency has no connection to the firm and nothing here is a comment on their service. Search volumes are from SE Ranking and content scores from Surfer SEO at the time of recording. Neither tool, nor the Detailed plugin, is sponsored. Results vary from firm to firm. Cain & Co (bookkeepersuk.com) and Green Zebra Business Solutions are HandL Agency clients.