Generative Engine Optimisation (GEO) Explained: Why It Matters, and What to Do First | Kaliber

Ahrefs data shows AI Overviews have cut position-one click-through rates by 58%. And that is why GEO matters. Kaliber's founder Robert Lai walks through what Generative Engine Optimisation (GEO) actually is, what you can do to build better AI visibility, and how to run a basic visibility audit for your own brand in about 20 minutes. What's covered: [00:31] Impact of AI on Organic Traffic [01:02] Understanding AI Overviews [01:17] How AI Overviews Changed the User Journey and Google's Response [02:28] What Generative Engine Optimization (GEO) Actually Is [03:00] SEO Logic vs. GEO Logic [04:14] 3 Levers to GEO Content Effectiveness [04:40] Understanding Retrieval Augmented Generation (RAG) [05:37] Influencing AI Responses with Content [06:17] 20-Minute GEO Audit [06:55] Risks of Misrepresentation by AI [07:28] The Best Single Content Advice Read the full article: https://kaliber.asia/what-is-generati... Audit your website's GEO visibility: https://kaliber.asia/audit/readability Work with Kaliber: https://kaliber.asia/contact Subscribe for more on marketing effectiveness and what the evidence actually says. #GEO #SEO #AISearch #DigitalMarketing #marketing