How to Grow Your Business with a Podcast While You're Reinventing Yourself with Jennifer Fast

What if you could grow your business, build trust with potential clients, and get found online without spending your life on social media? In this episode of the Sold Out SEO Podcast, I’m joined by Jenn Fast, author, podcaster, coach, and mentor, to talk about podcasting as an evergreen marketing strategy, building a business that fits your life, and navigating reinvention in midlife. After 30 years in the corporate world, including leadership roles in tech and biotech, a health scare prompted Jenn to rethink what success meant to her. Today, she helps women navigate life's transitions, rebuild self-trust, and create a more fulfilling next chapter. She’s also passionate about podcasting as a way to build genuine trust, share your expertise, and get found without relying on social media algorithms. We cover everything from launching a podcast without expensive equipment to choosing episode topics your audience actually wants to hear, balancing relatability with authority, and recognizing when your life no longer fits the person you’ve become. Here's a few of the things you'll learn in this episode: Why podcasting can help you build trust and visibility without constantly posting on social media. Why copying social media trends doesn't guarantee results. How to recognize when your current life or career no longer aligns with your values. Why women often grieve their former identity during midlife transitions. How Jenn uses AI to personalize her self-paced reinvention program. Whether you're building a service-based business, considering launching a podcast, or figuring out what comes next in midlife, this conversation offers practical ideas and a reminder that your path doesn't have to look like anyone else's. 🟡 CHAPTERS 00:00 – Intro: Meet Jenn Fast: Podcasting, business and reinvention 01:26 – How Jenn discovered the power of podcasting 04:37 – From productivity and food podcasts to The Comeback Show 07:26 – Starting a podcast without expensive equipment 08:22 – What you need before launching your podcast 11:12 – How to choose podcast topics your audience wants to hear 13:07 – Balancing relatability with leadership and authority 14:55 – Why Jenn stopped relying on social media for business growth 18:10 – Why social media isn't the right marketing channel for everyone 20:04 – Do you need to follow trends to succeed on social media? 21:57 – The challenges women face during midlife reinvention 24:51 – Grieving your former identity and finding your values 28:05 – People-pleasing, expectations and learning to speak up 33:44 – When life looks good on paper but something feels wrong 35:37 – Learning to listen to your body and recognize your needs 38:02 – ADHD, hyperfocus and executive function 41:17 – Jenn's coaching, courses and reinvention resources 44:36 – Jenn's advice for women navigating their next chapter 45:07 – You're not too late, too old or too broken 🟡 About Jenn Fast: Jenn Fast is an author, podcaster, coach, and mentor who helps women navigating change move from uncertainty to self-trust and create lives that feel aligned and fulfilling. After 30 years in corporate, including a decade working alongside senior C-suite leaders, a health scare led Jenn to rethink her priorities and reinvent her own life. She now combines her professional experience, MBA, coaching certification, and lived experience as a neurodivergent woman to support others through personal and professional transitions. She's the founder of Reinvention with Jenn Fast and host of The Comeback Show and Your Signature Podcast. Her work spans midlife reinvention, burnout recovery, self-trust, productivity for neurodiverse individuals, and helping aspiring podcasters get started. 🟡 Connect with Jenn: ➜ https://reinventionwithjennfast.com/ ➜   / jenniferfriedman   ➜ The Comeback Letter: https://comebackletter.substack.com/a... ➜ The Comeback Show Podcast: • on Spotify: https://open.spotify.com/show/37Ce8yh... • on YouTube:    / @itsjennfast   🟡 Free resources from Jenn ➜ The Self-Trust Reset Challenge: https://reinventionwithjennfast.com/s... ➜ Launch Your Podcast: Free 7-Day Mini Course https://reinventionwithjennfast.com/7... 🟡 About the Sold Out SEO Podcast The Sold Out SEO Podcast is for service providers and practice owners who want their websites to attract the right people, build trust, and generate enquiries without relying on social media to find every new client. Subscribe for practical conversations about SEO, website copywriting, evergreen marketing, and building a business that doesn't depend on being online all day. Thanks for watching, Morgane Sales Copywriter & SEO Strategist for Service Providers and Practice Owners Free marketing priority call: https://tidycal.com/morganeconsulting...