2M Truckers needing a safe place to rest are helping solve storage operators' shrinking margins.

In this episode, I sit down with Sydnie Wilda, Vice President of Property-Self Storage at Truck Parking Club, to break down how facility owners can turn dead dirt and underutilized parking into high-margin ancillary revenue. After managing properties on the ground, living on-site at a facility, and driving operations at Anytime Storage Property Management, Sydnie reveals how layering truck parking onto a facility footprint addresses a massive national logistics deficit while generating immediate bottom-line NOI. Plus, I kick off the episode with a quick cameo from my newborn granddaughter, Estelle Rose! Timestamps: 01:08 – Estelle Rose Guest Cameo & Intro 02:46 – Sydnie Wilda’s Move to Truck Parking Club 04:26 – Why Ancillary Revenue is Critical in Today's Rate Climate 07:46 – Stepping into the Self-Storage Role After Andrew Jones 09:38 – Over 1,000 Storage Operators on Truck Parking Club 10:25 – Daily Pricing ($15–$20/Night) vs. Traditional Monthly Leases 12:38 – The 2.4M Truck Parking Shortage & Driver Safety 15:19 – Crossing 600,000 Bookings and Owner Visibility 17:07 – Maximizing Value on Overbuilt or Expansion Dirt 19:49 – Independent Third-Party Management vs. Institutional REITs 22:45 – Moving Past the 2015 Operating Playbook 25:02 – Setting Realistic 3PM Expectations: The 6-to-8-Month Window 28:30 – Young Leaders Group (YLG) Happy Hour at Proper Bar (SSA Fall) You can vote for Estelle Rose to be Baby of the Year here: https://babyoftheyear.org/2026/estell... Connect with Thaddeus Campbell (S3 Partners): Email: thaddeus@s3.partners LinkedIn:   / itsthadcampbell   Connect with Syndie Wilda (Truck Parking Club) Email:swilda@truckparkingclub.com LinkedIn:   / sydnie-wilda-swsj96   This Episode was brought to you by: https://pbbrown.com/