Why You Forget Names the Second You Hear Them

Someone says "Hi, I'm Dana." A few seconds later, the name is gone. In a way, you never forgot it. You never caught it in the first place. Why "I never forget a face" is the wrong comparison, the Baker-baker paradox, why the name comes last when you recognize someone, the next-in-line effect (the worst moment to learn a name), tip-of-the-tongue moments, and the fixes that were actually tested, including at a real party. Chapters 0:00 Intro 0:41 Faces vs names 2:07 A label with nothing attached 3:50 The worst moment 5:18 Tip of the tongue 5:51 Fix one 7:09 Fix two 8:12 Outro Sources Burton, Jenkins & Robertson (2019), Quarterly Journal of Experimental Psychology Jenkins, Dowsett & Burton (2018), Proceedings of the Royal Society B McWeeny, Young, Hay & Ellis (1987), British Journal of Psychology Cohen (1990), British Journal of Psychology Bruce & Young (1986), British Journal of Psychology Young, Hay & Ellis (1985), British Journal of Psychology Brenner (1973); Bond (1985), JPSP; Bond, Pitre & van Leeuwen (1991), PSPB; Forrin et al. (2019) Burke, MacKay, Worthley & Wade (1991), Journal of Memory and Language Landauer & Bjork (1978), Optimum rehearsal patterns and name learning Morris & Fritz (2000); Morris et al. (2005), Applied Cognitive Psychology Morris, Jones & Hampson (1978), British Journal of Psychology Brédart (2019), European Psychologist Little Gray Matter explains why your brain does what it does, with simple drawings and real research. Subscribe for more. #psychology #memory #brain