Marketing Jiu-Jitsu: In-House vs. Agency Marketing w/ Matt Silva — Build & Grow Your Law Firm Ep 2.3

Most law firms cycle through marketing agencies feeling taken advantage of, stuck with the same cookie-cutter product every competitor gets. Matthew Silva, director of marketing at Gideon Asen, argues that the fix is bringing the work in-house — someone whose focus is your firm alone, not one account among an agency's many clients. Hosts Ben Gideon and Jeff Wright dig into the decision to hire in-house vs. an agency, and why separating brand awareness from lead generation changed how they spend. Matt also unpacks why the StoryBrand approach connects with clients in crisis when a standard sales pitch can't, and how grounding every decision in data and science takes the guesswork out of where the money goes. Produced and Powered by ‪@lawpods‬, Podcast Production & Marketing for Lawyers https://www.LawPods.com Learn More and Connect ☑️ Matthew Silva Bio: https://www.gideonasen.com/our-firm/m... LinkedIn:   / matthew-silva-marketing   ☑️ Ben Gideon Bio: https://www.gideonasen.com/our-team/b... Gideon Asen: https://www.gideonasen.com/ YouTube: ‪@gideonasen6972‬ LinkedIn:   / benjamingideon   ☑️ Jeff Wright Bio: https://www.gideonasen.com/our-team/j... Gideon Asen: https://www.gideonasen.com/ YouTube: ‪@gideonasen6972‬ LinkedIn:   / jeff-wright-aa898b7a   ☑️ Subscribe: https://pod.link/1811353529 ☑️ Sponsored by Supio https://www.supio.com/ VisionSpark https://visionsparksearch.com/ 1% for the Planet https://www.onepercentfortheplanet.org/