Marjolaine Mondon: Consumer Trends: (Quebec) | Global Agritourism Conference 2026 | Session: 5.4

Marjolaine Mondon is Director of Strategic Development for reserved designations and added-value claims in Canada. She is an agronomist and holds an Agricultural Engineering Degree from INA-PG (AgroParisTech), France. Experience the highlights and key moments from the Global Agritourism Conference 2026, the landmark international event that brought together over 550 delegates from 50 countries in Aberdeen, Scotland. Hosted by Scottish Agritourism, this groundbreaking conference united the global agritourism movement for the first time and showcased Scotland’s vibrant farming, food, and rural tourism sectors. Across three action-packed days at P&J Live, thought leaders and experts shared insights on the future of agritourism, covering policy, innovation, consumer trends, sustainability, rural community resilience, and the critical role of agritourism in supporting family farms. The conference was enriched by immersive tours of 100 Scottish farms, allowing delegates to connect directly with the people, places, and practices that make Scottish agritourism world-renowned.