Y-YYC S5E3 Ft Estedon - The formula that works

Telly sits down with Estedon (@estedon.hustle), a Calgary artist and entrepreneur. They cover a wide rage of subject from the origin of his artist name, growing up between Colombia, the US and Canada, to how the 2008 housing crash that shaped his hustle mindset. Estedon also shares how the Cypher Club community carried him through 2020, the jump from Hip Hop Certified to Hustle Media, his new EP and the songs "Calling" and "Lord's Prayer" after losing it all in 2022 and finding grace and so much more. Follow Estedon &YYCR on IG: @estedon.hustle @yycrecords Y-YYC — Uncovering Talent Shaping Calgary Urban Identity. A YYC Records show. Chapters 0:00 Cold open: the formula that works in Calgary 0:42 Estedon walks in for episode three 2:05 Colombia, New Jersey, and his earliest memory 4:22 Esteban Sound to Estedon: where the name comes from 7:12 From Hip Hop Certified to the Hustle ecosystem 9:12 Cypher Club and the community that carried him through 2020 10:05 Coming to the US, and the 2008 housing crash 12:48 The move to Canada 14:04 University in small-town Wyoming and South Dakota 17:05 What's next for Hustle Media 19:18 Is Calgary big enough? Market size and why artists leave 21:03 North Carolina, J. Cole, Steph Curry, and ambition 23:23 Running a label at 14 25:02 The new EP, out August 15 26:19 "Calling": choosing your passion over the bag 30:58 "Lord's Prayer", and a Sunday sermon 34:57 2022: a court case, an eviction, and debt 36:19 Why he got into precious metals 39:03 Grace and spirituality 41:14 Restarting, and why there's a season five 42:26 Hustle the Markets and Hustle Merch 45:15 Calgary Cypher, and shout-out to Zoe 48:08 The formula that works in Calgary 50:29 The Buzz — rapid fire 51:31 Alcove, and keeping Buzz 403 going 52:16 Why should people pay attention to Calgary? 53:48 Where to find Estedon The opinions expressed in these interviews are not necessarily those of YYC Records and its subsidiaries. #YYYC #Calgary #CalgaryHipHop #Podcast #Estedon