What It Actually Takes to Win on Reddit | Rachel Duffy (The Times) & Rob Fawkes (Standing on Giants)

Rachel Duffy used to be suspicious of people who spent a lot of time on Reddit. Now she runs the editorial Reddit strategy for one of the UK's biggest newspapers. In this webinar, Rachel sits down with Rob Fawkes from Standing on Giants to go through exactly how that happened: taking over and growing the Telegraph's Reddit strategy during the 2024 US election, why unduplicated reach is one of the platform's biggest advantages for publishers and brands, and what she's learned about earning trust with volunteer subreddit moderators along the way. This is a practical, no-fluff look at what it actually takes to show up on Reddit properly, for anyone working in brand, marketing, or media who knows the platform matters but isn't sure where to start. What's covered: •A jargon-buster on karma, moderators, subreddits, and astroturfing •How Rachel took over and scaled the Telegraph's Reddit strategy •Why unduplicated reach matters more than follower count •How to build real relationships with volunteer subreddit moderators •When to treat Reddit as a risk to manage vs. an opportunity to engage •Reddit's role in AI and LLM discovery, and what that means for brands •Top mistakes brands make when they first join Reddit About the speakers: Rachel Duffy is Head of Community at The Times and Sunday Times, having previously helped build the Telegraph's Reddit presence during their US election push. She's the founder of the Young Journalists Network, a community supporting early-career journalists, and has become one of the most recognised voices on Reddit strategy in UK media. Rob Fawkes leads Client Partnerships at Standing on Giants, a 100% employee-owned, B Corp-certified community strategy consultancy that's spent fifteen years helping brands like Airbnb, Lenovo, and Sonos build real communities. Watch, subscribe, and get involved: 🔗 Want help building a Reddit or community strategy like this? https://www.standingongiants.com/redd... 🔗 Read more: All our Reddit content in one place: https://www.standingongiants.com/blog... 🔗 Follow Standing on Giants on LinkedIn:   / standing-on-giants   Standing on Giants is a 100% employee-owned, B Corp-certified community management agency, working with brands including Airbnb, Lenovo, and Sonos to build genuine, human communities. #Reddit #CommunityManagement #BrandStrategy #Journalism #RedditMarketing #MediaStrategy #StandingOnGiants