Why Short-form Is KILLING Your Business (And What To Do Instead) • Jack Gaisford

3 million views. Zero leads. That's what one short form video got Arthur, and it's what most business owners are chasing without realising it. In this first episode of Business Engine, Arthur sits down with Jack Gaisford, founder of Content Club and a ten-year veteran of the agency world. Jack now teaches small business owners how to make video that actually wins customers, no agency required. They get into why short-form earns attention but long form earns trust, the mindset shift that separates creators from consumers, and why most people quit content right before it starts working. If you've ever felt like you're posting into the void, or carry doubts about whether all this is worth your time, this one is for you. CHAPTERS 0:00 Intro: meet Jack Gaisford from Content Club 0:51 How content has changed from 2022 to today 3:37 Why social got so noisy, and what it costs you 5:56 How to be inspired by creators without copying them 9:21 Social is a tool, not entertainment 10:36 One platform mastered beats five half-played 15:05 Short form vs long form: what actually converts 19:53 3 million views, zero leads: the flip in the field 25:07 Give your knowledge away, charge for the doing 28:15 The honest truth about year one of content 34:17 "Authentically approached, but strategy backed" 35:24 It's not about being best, it's about lasting GUEST Jack Gaisford, Content Club   / jackgaisfordmiles   https://the-content-club.co.uk/ LISTEN YouTube:    / @arthur.maskew   Spotify: https://open.spotify.com/show/1OyuXYM... Apple Podcasts: https://podcasts.apple.com/us/podcast... FOLLOW BUSINESS ENGINE LinkedIn:   / thebusinessengine   Instagram:   / the.business.engine   TikTok:   / the.business.engine   HOSTED BY ARTHUR JONES Instagram:   / arthur.maskew   LinkedIn:   / arthurmaskew   PRODUCED BY MASKEW MEDIA https://www.maskew.media