Telehealth SEO Case Study ($511,000/yr added to Berry Street)

Telehealth SEO case study showing how we helped Berry Street grow from roughly 2,300 monthly organic visits to more than 93,000 at peak, generate an estimated 4,800 appointments per year, and build organic traffic worth more than $511,000 per year in equivalent paid media costs. The core strategy was simple: intercept the patient at every meaningful point in the search journey. If someone searched for whether their insurance covered a dietitian, we wanted Berry Street there. If they searched for a dietitian who treated a specific condition, we wanted Berry Street there. If they searched for a provider in their city or state, we wanted Berry Street there. And if they were still researching topics like weight loss, GLP-1s, meal planning, or nutrition before booking an appointment, we wanted Berry Street to become the brand they already trusted by the time they were ready to convert. The result was not one SEO trick. It was the compounding effect of technical SEO, commercial landing pages, medically reviewed editorial content, internal linking, high-quality backlinks, and consistent execution over 21 months. Paid acquisition stops when you stop spending. SEO is different. Done properly, you’re building an asset that can continue generating traffic, leads, appointments, and visibility across both Google and AI search long after the initial work is published. Want a similar SEO and AI growth strategy for your company? Book a free mini SEO and AI audit: https://calendar.goldenweb.net/mini-s... More on our approach and results: https://goldenweb.net Timestamps 00:00 $511K/year in organic traffic value and 3,900% growth 01:19 What Berry Street is and how the business works 02:16 Where Berry Street’s SEO started 02:41 Why Telehealth SEO is more difficult 03:47 The overall SEO growth strategy 04:00 Fixing the technical SEO foundation 04:19 Building 143+ commercial landing pages 04:41 Scaling high-quality backlinks 05:06 Building topical authority with editorial content 05:57 Measuring non-branded organic growth 06:15 Insurance, condition, and location keyword mapping 06:46 Scaling referring domains and authority 07:17 Building the healthcare content engine 07:50 Turning informational traffic into appointments 08:07 Organic traffic and keyword growth 08:47 Ranking for the highest-converting insurance searches 09:08 Berry Street’s Head of Growth on the campaign 09:52 How the campaign compounded over 21 months 10:41 What the $511K organic traffic value actually means 10:59 Why SEO compounds differently from paid media 11:39 AI Overviews, People Also Ask, and AI SEO results 11:58 Why owning the patient search journey matters 12:16 Free SEO and AI growth strategy #telehealthseo #healthcareseo #seo