Premium Products: Are You Giving Customers the Option to Spend More?

In this episode of the Infinity Game Changer Podcast, Stewart and Ben explore why businesses should not always focus on being the cheapest. They discuss how a significant part of the market is actively willing to pay more for a better, more premium experience — whether that is a superior hotel room, private airport transfer, VIP seating, or an upgraded version of a product or service. The conversation looks at why businesses often miss this opportunity by offering only one standard option, and how introducing a premium tier can increase revenue without completely changing the core service. The key lesson is simple: some customers want more, are happy to pay more, and businesses should give them that choice. A practical episode for business owners who want to rethink their pricing, increase average customer value, and create premium options that better serve different types of buyers. Website: www.infinitybusinesscoahing.co.uk Phone: 01723 500200